What does PPC Scope offer that I can't do in Campaign Manager?


In addition to capabilities also in Campaign Manager, PPC Scope includes the ability to associate search terms to products; track performance over time of multiple data points to observe events or trends for troubleshooting; compare profitability of each product, campaign, ad group, or keyword; identify strengths and weaknesses in the sales funnel; filtered search to locate specific sets of data; identify search terms that wasting ad spend since the last optimization; and, daily or weekly reporting on how the ads are performing.

Was this article helpful?
0 out of 0 found this helpful